SUCCESS STORIES

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Chill Out Surprise – Lipton Ice Tea India

Stress!! It is a word that is all around us and we crib about it everyday. Now what we found out through crisp research is that with the evolution of Human Kind the places we crib out our stress also evolved. And today 80% of us crib on social media and that too majorly on Twitter. So we thought why not spread some smiles amongst the stressed tweeps by a little surprise. And that's how "Chill Out Surprise" came to life...

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Tata DOCOMO Social Media

Many independent observers refer to Tata DOCOMO as a "child of Social Media". In effect that is quite close to being the strategy for Tata DOCOMO even before the time the brand was officially unveiled. When Tata DOCOMO was planning to enter the Indian market as the 9th GSM operator, it faced entrenched incumbents and strong brand communication barriers from other telecom operators. However Tata DOCOMO was determined to change the game and cut through the clutter through pure innovation and doing the New...

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How Did 'Why This Kolaveri Di' Go Viral?

'Why this Kolaveri Di' is a Tamil-English song written & sung by actor Dhanush (Rajinikanth's son-in-law). It is one of the songs to be featured in the movie '3′ set to be released in 2012. A rough version of the song was leaked on YouTube on 31st October, 2011. The leaked lyrics were also posted on social media sites including Facebook & Twitter. The leaked song & lyrics were going viral among users on Facebook & Twitter. Sony Music India was quick to capitalize on the leak and planned well to turn it into a marketing advantage...

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How Volkswagen India Practices Social Media

India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world's fourth largest by 2015 and will be selling almost million units annually by 2020. This speaks of the interest shown by International brands in the Indian market as they are struggling in mature markets to sell their automobiles. Here, i am going to take up the case of Volkswagen India...

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Kingfisher Beer – KF beerup

If you love drinking beer and are offered FREE unlimited with your friends what more will you ask for? I'm sure you will glorify the various attributes of host for a long time to offer you that unlimited FREE beer experience with your friends. Kingfisher Beer a very popular brand known nationwide organizes something similar for the twitter community. Kingfisher announces a tweetup for beer lovers every week on Saturday that limits to "Twitter Users" only! In fact, this beer up is announced on Twitter and restricts to 50 -80 twitteratis registering first come first serve basis...

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